Simple pricing. No booking commissions.
Choose the plan that fits your business and keep what you earn. NovaGo does not charge a percentage of your bookings, cash payments, Zelle, Venmo, Cash App, or other external payments.
Every plan starts with a free 7-day trial — no card needed.
- Unlimited bookings
- Unlimited services
- No booking commissions
- No fees on external payments
- Cancel anytime
Starter
Best for independent professionals and small service businesses.
$39.00/month
or $421.20/yr
0% booking commission
- Professional booking page
- Unlimited bookings
- Unlimited services
- Business logo
- Quotes and invoices
- Customer management
- Calendar and availability
- Payment tracking
- Reviews
- Email notifications
- Basic analytics
- Business Perks
Pro
Best for growing service businesses.
$69.00/month
or $745.20/yr
0% booking commission
- Everything in Starter
- Custom colors
- Custom quote and invoice numbering
- Deposits and partial payments
- Service add-ons and upsells
- Automated reminders
- Automated review requests
- Quote follow-ups
- Invoice reminders
- Enhanced customer history
- Reports
- Data export
Business
Best for teams and advanced operations.
$99.00/month
or $1,069.20/yr
Introductory launch pricing for early NovaGo businesses.
0% booking commission
- Everything in Pro
- Advanced analytics
- Customer segments and tags
- Expanded Business Perks
- Personal onboarding and priority support
- Multiple staff accounts with roles and permissions
- Individual staff calendars and booking assignment
- Multiple locations or service areas
- Automated customer follow-ups
- Recurring services and invoices
- Service packages and memberships
- Advanced booking and cancellation rules
Stripe and other payment providers may charge their standard processing fees when online payments are used. These fees are separate from your NovaGo subscription.
Compare plans
Every plan includes unlimited bookings, unlimited services, and 0% booking commission.
| Features | Starter$39.00/month | Pro$69.00/monthMost Popular | Business$99.00/month |
|---|---|---|---|
| Included with every plan | |||
| Professional booking page | Included | Included | Included |
| Unlimited bookings | Included | Included | Included |
| Unlimited services | Included | Included | Included |
| Your business logo | Included | Included | Included |
| Quotes and invoices | Included | Included | Included |
| Payments and payment tracking | Included | Included | Included |
| Customer reviews | Included | Included | Included |
| Email and push notifications | Included | Included | Included |
| Mobile app (PWA) | Included | Included | Included |
| Business Perks | Included | Included | Included |
| Run your business | |||
| Deposits | Not included | Included | Included |
| Partial payments | Not included | Included | Included |
| Service add-ons and upsells | Not included | Included | Included |
| Enhanced customer history | Not included | Included | Included |
| Revenue and booking reports | Not included | Included | Included |
| Data export | Not included | Included | Included |
| Priority support | Not included | Included | Included |
| Automation & customization | |||
| Custom colors | Not included | Included | Included |
| Custom quote and invoice numbering | Not included | Included | Included |
| Automated appointment reminders | Not included | Included | Included |
| Automated review requests | Not included | Included | Included |
| Quote follow-up reminders | Not included | Included | Included |
| Invoice payment reminders | Not included | Included | Included |
| Teams & advanced operations | |||
| Multiple staff members | Not included | Not included | Included |
| Roles and permissions | Not included | Not included | Included |
| Individual staff calendars | Not included | Not included | Included |
| Multiple locations or service areas | Not included | Not included | Included |
| Advanced analytics | Not included | Not included | Included |
| Customer segments and tags | Not included | Not included | Included |
| Automated customer follow-ups | Not included | Not included | Included |
| Recurring services | Not included | Not included | Included |
| Recurring invoices | Not included | Not included | Included |
| Service packages | Not included | Not included | Included |
| Memberships | Not included | Not included | Included |
| Advanced cancellation policies | Not included | Not included | Included |
| Advanced booking rules | Not included | Not included | Included |
| Expanded Business Perks offers | Not included | Not included | Included |
Questions about plans? Contact support@nova-go.app.